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One product flyer became a design system before the coaching call ended.

Michael designs his company's product flyers. On a B43 coaching call, he tried his AI app's design tool on one of his own.

Outcome: A design system built from one flyer, for the whole company brand.

From one flyer to a design system, on one coaching call0:39
“Pretty good. These are our colors. These are our primary fonts.”
Michael · CTI

Before

Getting a flyer to look right took a lot of credits.

Michael designs his company's product flyers. Getting one to look right with conversational AI took a lot of credits. His conversational AI app has a design tool. He'd opened it, but hadn't used it.

What he built

He tried the design tool on one of his own flyers.

On a B43 coaching call, he shared his screen, and the coach suggested trying it on one of his own designs. He gave it one of his flyers and asked for a design system for the whole company brand, not one product.

What changed

He had a design system before the call ended.

Before the call ended, he had a design system with the company's colors and primary fonts.

What's next

A brand-wide version.

Two weeks later, he gathered his style guide, logos and past work, and B43 built a brand-wide design system from them.

Read the video transcript

Michael designs his company's product flyers. Conversational AI takes a lot of credits to get one to look right. His conversational AI app has a design tool. He'd opened it, but hadn't used it. On a B43 coaching call, he shared his screen, and the coach said: try it on one of your own designs. He gave it one of his flyers and asked for a design system. He told it this was for the whole company brand, not one product. Before the call ended, he had a design system. In his words: “Pretty good. These are our colors. These are our primary fonts.” Two weeks later, he gathered his style guide, logos and past work, and B43 built a brand-wide design system from them.

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