One product flyer became a design system before the coaching call ended.
Michael designs his company's product flyers. On a B43 coaching call, he tried his AI app's design tool on one of his own.
Outcome: A design system built from one flyer, for the whole company brand.
“Pretty good. These are our colors. These are our primary fonts.”
Before
Getting a flyer to look right took a lot of credits.
Michael designs his company's product flyers. Getting one to look right with conversational AI took a lot of credits. His conversational AI app has a design tool. He'd opened it, but hadn't used it.
What he built
He tried the design tool on one of his own flyers.
On a B43 coaching call, he shared his screen, and the coach suggested trying it on one of his own designs. He gave it one of his flyers and asked for a design system for the whole company brand, not one product.
What changed
He had a design system before the call ended.
Before the call ended, he had a design system with the company's colors and primary fonts.
What's next
A brand-wide version.
Two weeks later, he gathered his style guide, logos and past work, and B43 built a brand-wide design system from them.
Read the video transcript
Michael designs his company's product flyers. Conversational AI takes a lot of credits to get one to look right. His conversational AI app has a design tool. He'd opened it, but hadn't used it. On a B43 coaching call, he shared his screen, and the coach said: try it on one of your own designs. He gave it one of his flyers and asked for a design system. He told it this was for the whole company brand, not one product. Before the call ended, he had a design system. In his words: “Pretty good. These are our colors. These are our primary fonts.” Two weeks later, he gathered his style guide, logos and past work, and B43 built a brand-wide design system from them.


