Michael built a Spanish translation skill that keeps its own glossary.
His company wants to move further into Latin American markets. Here's how Michael, at CTI, started translating its marketing pieces with AI.
Outcome: A translation skill that builds a glossary of the terms it translates. Early feedback from colleagues who read Spanish was fairly minimal.
“Feeling pretty good about it and it looks pretty similar to things we've had translated in years past.”
Before
Translation went to an outside service.
Michael makes his company's flyers and other marketing pieces, and the company wants to move further into Latin American markets. Last time, their translation service cost $700 for about 12 pages.
What he built
A translation skill with its own glossary.
After a B43 training, he built a translation skill. It builds a glossary of the terms it translates. He pasted the Spanish into his designs by hand and sent a few pieces to colleagues who read Spanish.
What changed
Early feedback was fairly minimal.
His colleagues' early feedback was fairly minimal. He hasn't put a number on the time or cost per piece yet.
What's next
A scorecard for his translations.
On a B43 coaching call, the coach showed a scorecard, and Michael started one for his translations.
Read the video transcript
Michael makes his company's flyers and other marketing pieces. The company wants to move further into Latin American markets. Last time, their translation service cost $700 for about 12 pages. After a B43 training, he built a translation skill. It builds a glossary of the terms it translates. He pasted the Spanish into his designs by hand and sent a few pieces to colleagues who read Spanish. Their early feedback was fairly minimal. In his words: “Feeling pretty good about it and it looks pretty similar to things we've had translated in years past.” On a B43 coaching call, the coach showed a scorecard, and Michael started one for his translations.
